Today we’re taking a look back at a promotional car used by a San Francisco-based shoe repair business back in 1922. The car itself was a Pierce Arrow with the words “Shoe Repairing” painted on the side and a row of shoes hanging from the side. It was a unique way to advertise the business and it certainly made an impression.

The Pierce Arrow was a luxurious and expensive car, making it a unique choice of vehicle for a shoe repair business. It’s a reminder of the importance of creative marketing, even back in the 1920s.